Redefining Fashion & Retail through Sustainable Innovation

Tia is a Sustainability Expert, TEDx Speaker, and the Founder of Vertical Activewear, a pioneering brand reshaping apparel manufacturing through sustainability and innovation.

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TIA ROBINSON is…

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Revolutionizing fashion, one stitch at a time. As the founder of Vertical Activewear, Tia is redefining activewear—making it less wasteful and healthier for women worldwide. She also leads Vertical On-Demand, helping brands establish on-demand operations in the heart of Atlanta, GA. Tia envisions a future beyond waste—one where sustainability and scalability go hand in hand, empowering brands to grow while reducing their environmental impact.

Meet Tia

Read TIA’S eBook

The truth is, consumers have more power than they realize. The way we buy our clothes—what we choose to support—shapes the industry in real, measurable ways. The problem isn't just fast fashion; it's the overproduction of clothing that often goes unsold, wasted, and dumped into landfills. But small shifts, even at just 10%, can change the game.

A book titled 'The 10 Percent Shift' by Tia Robinson with a cover design featuring a green and white clock illustration and the subtitle 'Rethinking Fashion One Purchase at a Time.'
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